IDC has named Verizon Communications as a leader in the U.S. enterprise mobility market in the analyst firm's recently published report, "IDC MarketScape: Mobile Enterprise Services 2010 Vendor Analysis."¹ IDC attributes Verizon's leadership position to the company's "broad range of enterprise and SMB solutions, a renewed focus on customer service and strong network reliability."
The report analyzed the primary wireless operators in the U.S. that serve the enterprise market, examining their current capabilities and the strategies they are using to attract and retain customers, and increase market share.
According to the study, "Today's tech-savvy business customers are more demanding, requiring more than basic voice and data connectivity from their mobile operator partner. They are searching for a service provider that understands the unique needs of their business and can provide robust, reliable and flexible solutions to meet the changing needs of their company."
IDC notes that Verizon is focused on moving beyond the core access and devices it offers and on taking a more integrated approach to its sales, services and product offerings.
"Today's business culture demands that our customers have secure access to their work 24 hours a day," said Mike Lanman, president of enterprise and government for Verizon Wireless. "Verizon offers fixed/wireless solutions for business continuity, a global managed mobility portfolio, and host of enterprise applications and connected devices such as modems, smartphones and tablets that run on the nation's largest 3G network and our industry-leading 4G network."
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
¹ "IDC MarketScape: Mobile Enterprise Services 2010 Vendor Analysis ", by Carrie MacGillivray, IDC document # 225770, December 2010
Verizon Communications Inc. (NYSE, NASDAQ:VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving more than 93 million customers nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a diverse workforce of more than 195,000. For more information, visit www.verizon.com.
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