Showing posts with label Magazine. Show all posts
Showing posts with label Magazine. Show all posts

Saturday, 9 July 2011

What We Could Lose if the James Webb Telescope Is Killed - PC Magazine

NASA's next space-based observatory is on the chopping block due to budget cuts. If it dies, a whole universe of discovery could die with it.

NASA's James Webb telescope, the successor to the Hubble, is on the chopping block. With the U.S. Congress arguing over fiscal matters, one of the things that may get cut is NASA's budget, with the expensive James Webb telescope potentially getting the ax. If that happens, a generation of scientific discoveries about the nature of the universe may need to be put on hold.

Right now the future of the Webb telescope, scheduled to launch in 2018, is uncertain. Congress is looking to cut costs, and NASA's budget could be cut by as much as $1.6 billion (or about nine percent of its overall budget). Such a big cut would certainly be the death knell for the Webb telescope, which has so far cost $3 billion but whose final price is expected to hit the $6.8-billion mark.

"The cost overruns are driven by a couple things," says Rick Howard, the program director of the James Webb Space Telescope at NASA. "We've had ten or so technologies that needed to work in order to have this kind of telescope—mirrors actuators, the sunshade. We've made great progress, but it's taken longer and it's been harder than we thought. We've hand to invent new adhesives for carbon fiber because what we thought was the right chemical equation didn't work at all. Another source was inadequate early funding of reserves."

Seeing in Infrared

With the Webb in jeopardy, its mission to find out more about the nature of the universe may be postponed. The telescope is fundamentally different from Hubble, scanning the infrared spectrum rather than visual light. Being able to see in infrared is the key to the Webb making new discoveries. For example, it will be able to penetrate dust clouds that are opaque to normal telescopes.

But seeing in infrared is also one of the reasons the Webb is so expensive. Since all objects emit some infrared light, the telescope needs to be positioned much farther from the earth than normal satellites to shield it from potential interference. In fact, the Webb will ultimately be four times further from the earth than the moon. At such a long distance, servicing the telescope will be impossible, says NASA, so it cannot afford any screw-ups or design flaws. As such, testing the Webb's components is extremely detailed.

"We are very concerned about that," says Howard. " There's a huge amount of testing that goes on. We've gone to great lengths to build both sub-scale and full-scale prototypes in order to be able to make sure we fully understand this design. In addition to that we have a lot of testing going on of the flight unit."

What We'll Lose With the Webb

Once it's in place, though, the Webb is quite literally expected to unlock a universe of discoveries. Positioned so far from the Earth and shielded from outside infrared interference, the telescope will be able to see things the Hubble never could. Chief among them: seeing back in time. Since light only travels so fast, the further you look out, the further you look back. The Webb is expected to be able to peer into some of the universe's earliest moments, before even stars existed. This could give insight into how the cosmos came into being.

On top of that, the Webb is going to be looking at how the first galaxies were formed. From observations from Hubble and other telescopes, we know know most galaxies have huge black holes at their centers, but questions remain about how this symbiotic pairing of black holes and stars emerges. The answer likely has to do with "dark matter," the term for the missing matter in the universe that scientists can observe the gravitational effects of, but can't see directly. By looking into the formation of galaxies, the Webb may unlock the secrets of this mysterious substance.

"We'll be looking at the very first stars and galaxies in the universe, which right now are very fuzzy little blobs on the deepest images with Hubble," says Howard. "Not just seeing them, but getting [good] resolution on them. Because it'll be able to look back at the earliest galaxies, it'll be able to see how dark matter has affected light as it travels to us."

Finally, the Webb may help answer the question of whether life exists elsewhere in the universe. The telescope will be able to see better than ever before planets in other star systems and more importantly—which ones have water. A planet with large amounts of water is a prime candidate for life, and the Webb could point us right to them.

"[We'll] be able to look at those planets and look at the spectra, the composition of the atmosphere, the composition of water— it's something only the [James Webb telescope] will be able to do," Howard says. "It'll be able to tell water in the atmosphere, maybe even on the surface."

Looking Back at Hubble

All of its potential discoveries come at a price, however, and it may be one Congress isn't willing to pay. The risk factor is high, too, since the telescope must set itself up perfectly at a vast distance from the earth. If anything goes wrong, it's billions in wasted taxpayer dollars.

In considering the fate of the Webb, it's informative to look back at Hubble, which led to almost two decades of cosmological discovery. Besides finding those galactic black-hole nuclei, Hubble's observations revealed the age of the universe, the repulsive force known as "dark energy," and that planets are common.

"When we launched Hubble, no one thought that it would be able to make the observations and discoveries that it has," Howard says. "Hubble's the only telescope that has ever made an actual observation of a planet orbiting another star. Nobody else has done that. When we launched Hubble, no one had even thought dark energy existed.

"The discovery space is huge for this observatory."

For more from Peter, follow him on Twitter @petepachal.

For the top stories in tech, follow us on Twitter at @PCMag.

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Monday, 4 July 2011

Seventeen Magazine And ABC Family Kick Off Pro-Social Movement To Delete Digital Drama

Seventeen Magazine And ABC Family Kick Off Pro-Social Movement To Delete Digital Drama

Multi-tiered Campaign Spans Broadcast, Print, Online, Mobile and Includes Live Rally Event

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06/30/2011

BURBANK, CA — Seventeen magazine and ABC Family are launching its multi-tiered pro-social campaign to bring awareness to the youth issue of online bullying. Kicking off in print, on-air and online starting on Tuesday, July 5th, the Delete Digital Drama campaign will provide outreach through Seventeen magazine and ABC Family media assets, as well as through partnerships with Verizon, a global leader in delivering innovative communications and technology, and specialty retailer Charlotte Russe.

Delete Digital Drama will be the focus of Seventeen magazine’s August issue, available on newsstands on July 5th. The issue includes a multi-page feature which includes personal stories from readers and ABC Family talent about their own experiences with bullying.

On air, ABC Family will begin airing an awareness announcement on July 5th that encourages Millennials to do their part in helping to put an end to digital drama. Enlisted are a broad array of stars from the network’s hit series, including “The Secret Life of the American Teenager” and “Pretty Little Liars,” and its new summer series “Switched at Birth,” “The Nine Lives of Chloe King” and “The Lying Game.” In the announcement, the actors speak to the issue, each wearing a t-shirt that spells out the word [delete].

Online, both ABCFamily.com and Seventeen.com have created web pages devoted to Delete Digital Drama, which include the awareness announcement; exclusive behind-the-scenes footage and photos of the awareness announcement and Seventeen photo shoot; and exclusive photos and video from the ABC Family original movie “Cyberbully.” In addition, both portals will support the cause through social media tactics on Facebook and Twitter. Fans can show their support for the initiative by adding a Delete Digital Drama badge to their Facebook and Twitter profile photos. These “Twibbons” will be available on ABCFamily.com, Seventeen.com, Twibbon.com and Facebook.

In order to further encourage Millennials to take action, ABC Family and Seventeen magazine have joined forces to produce the “Rally to Delete Digital Drama,” a live event scheduled for Thursday, July 14th at 4:00PM PT at The Americana at Brand in Glendale, CA. The rally will include appearances by ABC Family talent including Shay Mitchell (“Pretty Little Liars”), Daren Kagasoff (“The Secret Life of the American Teenager”), Skyler Samuels (“The Nine Lives of Chloe King”), Grey Damon (“The Nine Lives of Chloe King”), Katie Leclerc (“Switched at Birth”), Vanessa Marano (“Switched at Birth”) and Emily Osment (“Cyberbully”); Seventeen magazine’s editor-in-chief Ann Shoket; and a surprise musical performance, as well as an autograph signing and premium giveaways.

Also playing a pivotal role in the campaign will be the ABC Family two-hour original movie, “Cyberbully,” starring Emily Osment (“Hannah Montana”), Kelly Rowan (“The OC”) and Kay Panabaker (“No Ordinary Family”), premiering on Sunday, July 17th at 8:00PM ET/PT. The network will debut a PSA during “Cyberbully” featuring its star, Emily Osment. In the public service announcement, Osment will direct viewers to StompoutBullying.org, providing a resource for viewers and readers to reach out for help, if necessary. For those who are in need of immediate help/assistance, they can go to the website or call the Stomp Out Bullying hotline at 855-790-HELP.

Also on July 5th, t-shirts with the word [delete] printed on them will be available at the mall-based retailer Charlotte Russe with 100% of the proceeds donated to the non-profit organization StompOutBullying.org. The t-shirts will be available online at CharlotteRusse.com and in 50 stores nationwide. Additionally, participants can enter the Delete Digital Drama Sweepstakes on the Charlotte Russe Facebook page for a chance to win prizes. Prizes include [delete] t-shirts signed by ABC Family talent, Seventeen magazine gift bags and Charlotte Russe gift cards. Visit Facebook.com/CharlotteRusse for official rules and details.

Verizon has also joined the movement with a call-to-action text campaign. Beginning July 5th, Verizon Wireless customers can text “Delete” to 3332 to pledge their support to end digital drama. Through this pledge, teens can use their cell phones to spread digital drama awareness and become an active part of the movement to end online bullying. Verizon will premiere the Delete Digital Drama awareness announcement on FiOS TV, as well as the mobile company’s V CAST video on Demand.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relevant stories about today’s relationships, all told with diversity, passion, humor and heart. ABC Family’s programming is a mix of network defining original series and original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas.” ABC Family. A New Kind of Family.

Seventeen (www.seventeen.com)  is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can interact with the brand on the digital front, with the Seventeen Ultimate Fashion Flipbook iphone app as well as with the monthly edition of the magazine on the iPad. In addition to its U.S. flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, one of the nation's largest diversified communications companies. Once it completes its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI).

For more information and artwork on ABC Family, go to www.abcfamilymedianet.com

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