Verizon Wireless To Introduce iPhone 4S Oct. 14 On The Nation’s Largest And Most Reliable Voice And Data Network

BASKING RIDGE, N. J. – October 6, 2011 –

Verizon Wireless today announced the new iPhone 4S will be available on the Verizon Wireless network beginning on Friday, October 14. Verizon Wireless customers, as well as those who want to make iPhone 4S their reason to switch to the nation’s most reliable network, will be able to pre-order iPhone 4S online beginning on Friday, October 7 at 3:01 a.m. EDT at: www.verizonwireless.com/iPhone. In addition, the company announced the iPhone 4 8 GB model is available now for $99.99 and has lowered pricing for iPhone 4 16 GB and 32 GB models.

iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri, an intelligent assistant that helps you get things done just by asking. With the launch of iPhone 4S also comes the launch of iOS 5, the world’s most advanced mobile operating system with over 200 new features; and iCloud, a breakthrough set of free cloud services that work with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.

"Verizon Wireless customers have embraced iPhone 4 on our network and we fully expect the enthusiasm will continue to grow for iPhone 4S," said Dan Mead, president and chief executive officer for Verizon Wireless. "With more and more customers depending on their iPhone every day, it is important that they have the device they can count on and a network that delivers. As millions of customers can attest - reliability matters."

Verizon iPhone 4S customers can travel globally and seamlessly in over 220 countries for voice and over 205 countries for data with 140 of those countries offering 3G data speeds. Global service at Verizon Wireless includes 24 hour customer service from trained Verizon Wireless U.S.-based employees. Verizon Wireless global service was selected by readers of Global Traveler Magazine as the Best Wireless Service in the World in the 2010 GT Tested Reader Survey.

Pricing & Availability

iPhone will be available starting at $199.99 for the 16 GB model, $299.99 for the 32 GB model and $399.99 for the 64 GB model with a new two-year customer agreement.

Customers will need to purchase a voice plan beginning at $39.99 for 450 minutes and a data plan beginning at $30 for 2 GB monthly access. The iPhone 4 8GB model is available now for $99.99 with a new two-year customer agreement. iPhone 4 16 GB model is $149.99 and the 32 GB model is now $199.99 with a new two year contract.

iPhone 4S and iPhone 4 will be available at more than 2,200 Verizon Wireless Communications Stores nationwide, online at www.verizonwireless.com/iphone and by calling 1-800-2 JOIN IN.

About Verizon Wireless
Verizon Wireless operates the nation’s largest 4G LTE network and largest, most reliable 3G network. The company serves 106.3 million total wireless connections, including 89.7 million retail customers. Headquartered in Basking Ridge, N.J., with 83,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit http://www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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Motricity Delivers Interactive Mobile Marketing Solution for World's Largest Retailer of Outdoor Products

Cabela's has launched a new mobile marketing program to promote the company's 50th anniversary and improve the overall customer experience with the brand. Through Motricity's mCore platform, Cabela's, the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise, now has the ability to instantly send special offers and promotions to customers who opt-in.

Cabela's first mobile marketing campaign was launched through Motricity with an offer to download a new application called "Recon Hunt" — a navigation system with additional features built specifically for hunters. Upcoming mobile campaigns will promote the 50th anniversary sweepstakes, alert customers of special offers and sales as well as feature mobile applications relevant to outdoor enthusiasts.

"Working with Motricity has created a new and highly effective way for us to communicate with our customers and is the perfect tool to help promote our 50th anniversary," said Eric Henzie, senior marketing analyst for Cabela's. "Having a strategic mobile marketing campaign in place will help us drive in-store business, increase overall customer awareness and build our brand."

Motricity has the ability to reach over 200 million mobile users and the capability to deliver targeted marketing campaigns to the wide array of mobile devices and all operating systems in the marketplace, including Apple, Droid and BlackBerry which gives Cabela's the opportunity to deeply engage with their current and prospective customers. In addition, for every mobile campaign Cabela's launches, Motricity will track and quantify the effectiveness which enables Cabela's to measure ROI, as well as customize and prioritize future campaigns.

"With a large and geographically diverse customer base, mobile marketing is very strategic in driving growth for a recognized brand such as Cabela's," said Tyler Nelson, senior vice president of mobile marketing, advertising and analytics for Motricity. "Whether their goal is to drive sales, promote special offers or provide customers with outdoor education, mobile campaigns continue to prove to be impactful in reaching key audiences."

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right content, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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