Garnier International customers will soon be able to access the company's beauty expertise and advice via their mobile devices thanks to Motricity's (Nasdaq:MOTR) mobile marketing and advertising platform. The mCore platform allows Garnier to engage customers through a new digital touch point connecting the Garnier brand with consumers like never before.
"We're thrilled to partner with Motricity to launch Garnier's new mobile platform," said Patrick Chambon, new media marketing director for Garnier International. "The new master mobile marketing and advertising site will allow us to engage our customers via an innovative and interactive channel enhancing brand reach and customer loyalty."
Garnier will utilize Motricity's mobile marketing and advertising platform mCore to provide real-time, interactive and personalized experiences helping the consumer select the appropriate product. Moreover, Motricity's mobile solution allows Garnier to extend their global footprint and brand through a mobile platform.
"The opportunity for brands to leverage the rapid adoption of hundreds of millions of smartphone and next generation devices with targeted mobile advertising, marketing and rich media as a means to reach their customers and drive additional revenue is unprecedented," said Ryan Wuerch, chief executive officer of Motricity. "Garnier is a leading global brand and we're enthused to provide them with the mobile solutions to offer their customers compelling and engaging mobile experiences."
About Motricity
Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter@motricity.
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